Top 5 Business Apps Performance in Nigeria, Q4 2021

In Q4 2021, the top 5 business apps in Nigeria displayed diverse trends in downloads, revenue, and active users. Here are the key insights from Sensor Tower for each app:

Kippa - Simple Bookkeeping App from Africave Inc saw its weekly downloads peak at approximately 101K during the week of November 22. The app maintained a strong presence with weekly active users rising from 9.5K at the start of the quarter to a peak of around 100K in late November.

Zoom Workplace experienced steady weekly downloads, starting at 27.5K and reaching a high of 39.5K in mid-October. Weekly active users saw a consistent trend, peaking at about 468K in mid-November. Revenue spiked to $20 in the final week of December.

Google Chat had a stable performance with weekly downloads fluctuating between 16.7K and 24.6K. Active users showed a gradual increase, starting at 87.9K and peaking at around 105K by mid-December.

WhatsApp Business maintained a robust download rate, hitting a peak of 104K in the week of November 29. The app also had a strong user base, with weekly active users consistently around 1.8M, reaching over 1.9M in the last week of December.

LinkedIn: Network & Job Finder from LinkedIn Corporation showed a steady download rate, peaking at around 15K in early October. The app's weekly active users increased from 501K to a peak of 557K in mid-November. Revenue saw fluctuations, peaking at approximately $7.3K in late November.

These insights highlight the varied performance of top business apps in Nigeria during Q4 2021. For more detailed insights, visit Sensor Tower.